There is PROFIT in People

The service experience a customer has at a tourism establishment will mean the difference between repeat business or never seeing them again. It's that simple. If you're reading about the emerit line of products, you already understand the importance of "bringing them back." It's the first step towards improving people, repeat business and the bottom line.

The benefits of emerit

emerit training products and programs are based on industry-defined standards, recognized across Canada. The range of emerit training products is incredibly diverse, encompassing many professional positions in the tourism sector. And they are created by professionals for professionals, making emerit the finest training resource available to the tourism sector.

emerit works for everybody. Employees gain confidence from the increased recognition they receive from employers and co-workers. Businesses that have used the emerit line to enhance and recognize the skills of their employees in their respective fields continue to tell us about increases in repeat business, in word-of-mouth referrals, in incremental spending by loyal customers and efficiency of staff.

The emerit brand includes National Occupational Standards, training tools, and Professional Certification program - all key components of the Council's commitment to building the most professional Canadian tourism work force possible. The brand also includes online learning resources.