While Youth have been the most commonly targeted employment group for the tourism industry, the fact that the labour market now demands that other groups be targeted with specific recruitment efforts does not lessen the need to actively promote your organization to young people.

Youth can be categorized into two groups: those seeking part time or temporary employment, usually while attending high school or completing their post secondary education, and those looking to establish themselves in a career.

Here is a video discussing youth in today's workforce: What motivates employees in today's workforce?

Stepping Stone

Who's workin' the street?  Colin Beck is the Summer Street Peddler stationed on the corner of Queen Street and Victoria Row, downtown Charlottetown. 

What is he doing?  The surrounding signage invites tourists to inquire on where to eat in Charlottetown.  The revamped ice cream cart is loaded with brochures, maps and sample menus from the selected restaurants being promoted.  Colin is equipped with a cell phone to call in customer reservations at sponsoring restaurants for based on their dining preferences.  

What does he like about his job?  Colin enjoys talking to people and says he has met some very interesting people.  He is developing his interpersonal skills and sees the future benefit of these skills regardless of where he works.

Is this a “stepping stone”?  Yes.  Colin graduated from high school in the spring and his plans for entering his first year of university this fall include studying science while playing Junior “A” hockey.  He hopes to pursue a career in pharmacy. 

His summer job started as a dishwasher at a local restaurant turned Street Peddler/Visitor Information Provider is helping him earn money for school while having fun meeting people.